BYD Argentina - Marketing Manager

Opening for the Argentina Marketing team.

We're looking for people who, like us, are innovative, practical, objective, passionate about what they do, and strive for excellence. So, do you fit this profile?

Develop and execute marketing strategies to enhance brand awareness and market share.

Conduct industry research, consumer behavior analysis, and competitor benchmarking to provide market insights.

Define brand positioning, product promotion, and communication strategies.

Manage and optimize the marketing budget to maximize ROI.

Lead marketing initiatives for new vehicle models or automotive components, including product launches, pricing strategies, and market positioning.

Collaborate with cross-functional teams (Sales, Product, R&D) to align marketing plans with business objectives.

Conduct market research to analyze customer needs and provide insights for product development and improvements.

Develop and implement sales support strategies, such as promotional campaigns, auto shows, and test-drive events.

Oversee digital and traditional advertising campaigns, including social media, SEM, display ads, and influencer partnerships.

Manage content marketing across company websites, social media platforms (Instagram, Facebook, TikTok, LinkedIn), and other digital channels.

Monitor and optimize SEO/SEM, email marketing, and paid advertising to drive brand visibility and customer conversion.

Track key performance metrics, analyze campaign effectiveness, and refine marketing strategies.

Organize and execute industry events, product launches, test-drive experiences, and brand activation activities.

Manage media relations, industry partnerships, and government engagements to enhance brand reputation.

Develop public relations strategies, including press releases, media outreach, and crisis management.

Initiate co-branding partnerships and cross-industry marketing collaborations to expand brand influence.

Develop marketing support programs for dealerships, including promotional strategies, marketing materials, and sales training.

Monitor dealership marketing performance and adjust regional strategies to increase market penetration.

Organize dealer conferences and training sessions to improve execution efficiency.

Bachelor’s degree or above in Marketing, Business Administration, Automotive Engineering, Communications, or related fields.

Experience in marketing in the automotive industry (OEM, automotive parts, dealership, or aftermarket).

Strong knowledge of automotive industry trends, brand marketing strategies, and market expansion methods.

Proven experience in developing and executing marketing campaigns and integrated marketing communication (IMC).

Proficiency in digital marketing tools such as Google Ads, Meta Ads, SEO/SEM, and CRM systems.

Strong data analysis skills to develop strategies based on marketing performance metrics.

Excellent project management abilities with the capability to coordinate multiple stakeholders and resources.

Strong cross-functional collaboration skills to work effectively with sales, product, and dealer teams.

Creative thinking with the ability to design impactful brand marketing campaigns.

Fluent in English and Spanish (or other target market languages) to work with global teams

A BYD (Build Your Dreams) é uma empresa de alta tecnologia que tem a missão de criar inovações tecnológicas para uma vida melhor. Fundada em 1995, contamos com mais de 30 parques industriais e estamos presentes em mais de 70 países, provendo excelência nas indústrias de eletrônicos, automóveis, energia limpa e transporte.

A BYD está comprometida com o desenvolvimento sustentável com seus valores de excelência, pragmatismo, paixão e inovação na promoção da geração de energia, armazenamento eficiente e mobilidade elétrica. Estamos presentes no Brasil desde 2015, com unidades em Campinas, São Paulo, Manaus e agora em Camaçari.

Nós nos dedicamos à fabricação de painéis solares, baterias e chassis de ônibus elétricos, e em breve a produção de automóveis híbridos plug-in e elétricos na nossa fábrica em Camaçari, na Bahia. Comercializamos também automóveis, caminhões, furgões, máscaras descartáveis e empilhadeiras elétricas, além de termos um projeto de Skyrail em São Paulo, onde forneceremos trens e sistemas para a Linha 17 – Ouro do Metrô de São Paulo.

Se você, assim como a gente, é prático, objetivo, inovador, apaixonado pelo que faz e focado em excelência, venha se juntar ao nosso time e faça parte da construção de um futuro mais verde! Então, você se encaixa neste perfil?